Runnerji
Role: Lead Full Stack Developer
OVERVIEW
Runnerji is a highly specialized e-commerce platform for footwear that stands out from standard online stores. It combines a sophisticated size-based filtering engine with dynamic product featuring and integrated HQ video courses. The platform features an advanced RBAC admin dashboard that manages products, wishlists, dynamic notifications (OTP, email, WhatsApp), and targeted campaigns based on user data.
METRICS
THE PROBLEM
Standard e-commerce platforms lack specialized filtering for shoes (like exact EU/US sizes) and targeted marketing tools built directly into the dashboard. The client needed a platform that not only sells shoes effectively but also offers a course learning system with high-quality video streaming, all managed from a single administrative hub.
THE SOLUTION
Built a full-stack solution using Node.js, Express.js, and React, with Next.js integrated for SEO optimization. Cloudflare was leveraged for secure media storage and high-quality video streaming. Developed a robust RBAC admin dashboard to manage products, promo codes, wishlists, and execute targeted 1-click campaigns (e.g., messaging users with specific shoe sizes) via Email and WhatsApp.
KEY ACCOMPLISHMENTS
Dynamic size-based filtering for precise shoe searches (EU, US sizes, brands, colors)
Targeted 1-click campaigns via Email and WhatsApp based on user metrics (e.g., shoe size)
Integrated HQ video course learning system accessible upon purchase or admin assignment
Cloudflare integration for seamless, optimized media and video streaming
Advanced RBAC admin dashboard with wishlist tracking and targeted featured products
Dynamic notifications and OTP verification across Email and WhatsApp
Built-in promo code management and dedicated SEO research sections
DYNAMIC FILTERING & FEATURED PRODUCTS
Built a highly optimized filtering engine allowing users to find shoes based on exact sizes (EU, US), brands, and colors. The admin dashboard can dynamically mark specific products as featured, adjusting the algorithm to prioritize showing these items to suitable users.
TARGETED CAMPAIGNS & NOTIFICATIONS
Designed a 1-click campaign system inside the admin dashboard. Because user sizes are stored, admins can launch highly targeted campaigns (e.g., notifying all users with size 43-45 about a new restock) instantly via Email and WhatsApp.
HQ VIDEO LEARNING SYSTEM
Integrated a specialized course learning system. Users gain access to high-quality video content (streamlined and stored via Cloudflare) either through purchases or direct admin assignment, adding immense value beyond standard e-commerce.
TECHNOLOGY STACK
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